article thumbnail

Look to Lyre’s Non-Alcoholic Spirits to Amplify Dry January

Chilled Magazine

As the Official Wine and Spirits Partner of Dry January® USA, Lyre’s Amplifies the Impact with Nationwide Initiatives and Strategic Collaborations Lyre’s Non-Alcoholic, the trailblazer in the no-and-low alcohol beverage sector, proudly announces its exclusive role as the Official Wine and Spirit Partner of Dry January® USA.

Alcohol 246
article thumbnail

Diageo and Suho to promote responsible drinking

Spiritz

Diageo is launching an exciting, regional responsible drinking campaign in Asia Pacific (APAC) with Suho of K-pop group Exo to promote responsible and moderate alcohol consumption. The post Diageo and Suho to promote responsible drinking appeared first on Spiritz Magazine.

Promoter 111
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MP plans pvt partnership to promote heritage liquor

Spiritz

The Madhya Pradesh government is revitalising its heritage liquor initiative by enlisting private firms to promote the state’s unique alcoholic beverages. This initiative follows previous attempts to market the liquor, which fell short of generating significant consumer interest.

Promoter 111
article thumbnail

Women of the Vine & Spirits launches 86 Harassment, an Industry-wide Initiative to Address Sexual Harassment in Hospitality

Chilled Magazine

Women of the Vine & Spirits (WOTVS) , the only global membership organization dedicated to empowering and advancing women across every industry sector and all three-tiers in the beverage alcohol industry, has announced 86 Harassment ( www.86harassment.com General session segment announcing 86 Harassment at the WOTVS Global CONNECT!

article thumbnail

Elevate Your Night Routine With The Sleepy Girl Mocktail + More Magnesium Mocktails from Derek Brown!

Chilled Magazine

The OG Sleepy Girl Mocktail is said to promote a healthier sleep and relaxation. This is a far better bet for creating quality sleep than alcohol or other sleeping aids. I created these CALMtails to stand in place of alcohol and help you relax and wind down, too. Non-Alcoholic Rent is Way Too Highball Ingredients 1 oz.

Mocktails 244
article thumbnail

The State of the Booze Business: What Does the Future Hold?

Booze Business

The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.

Alcohol 246
article thumbnail

Kava as an Alcohol Alternative

Dry Atlas

These compounds interact with the brain’s neurotransmitters, particularly gamma-aminobutyric acid (GABA), resulting in a calming effect that promotes relaxation. Today, you can even enjoy kava in ready-to-drink formats as an alternative to alcohol. Dry Atlas is a media company focused on alcohol alternatives.

Alcohol 98