A Bar Above

SEPTEMBER 30, 2024

Table of Contents : Join the Sober October Challenge Benefits of Not Drinking Alcohol 3 Custom Mocktail Recipes Other Non-Alcoholic Drinks Final Thoughts It’s my favorite time of year! Sober October is a fantastic way to take a break from alcohol, reset your drinking habits, and discover a bunch of delicious non-alcoholic drinks.

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Mocktails Zero-Proof Alcohol Tinctures 226

Chilled Magazine

APRIL 4, 2024

Likewise, there is a growing recognition for brands that have long championed inclusivity, staying ahead of the curve in promoting these values. The Shelbourne was one of the first hotels in Dublin to introduce non-alcoholic cocktails, and they are continuing to lead the charge with a fresh N/A menu for 2024. Stephen’s Green.

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Mocktails Zero-Proof Muddling Beer 242

VinePair

AUGUST 1, 2024

Alcohol is under scrutiny from regulators, public health experts, and the media. On the broad message — that alcohol has a place in society, and that it can be consumed at safe levels — the industry largely agrees. Earlier this year, two of the most important alcohol companies in the U.S. Or is it at war with itself?

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Alcohol Beer Wine Promoter 122

Chilled Magazine

MAY 28, 2024

Traditionally, moonshine has been a catch-all term for any illegal alcohol, and particularly unaged spirits,” says Stephanie Moraine, Ole Smoky Marketing Director. They will also have table tents to help promote this cause and raise additional funds. Delicious cocktails and a great cause, how can you go wrong?

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VIP Promotion Promoter Whiskey 264

Good Spirits News

JULY 14, 2024

Tenneyson’s ALCOHOL-FREE Black Ginger blend is made with real plant and botanical extracts and can be enjoyed neat, on-the-rocks, or mixed into a NO or LOW-proof cocktail. Lowering or removing alcohol from some or all of your cocktails can promote gut, brain, and skin health while also relieving stress and anxiety.

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Alcohol Digestif Aperitif Promotion 96

Just Drinks

JANUARY 3, 2024

Thailand’s cabinet has approved slashing taxes on wine and spirits in a bid to promote tourism, it announced on Tuesday (2 January).

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Alcohol Promotion Promoter Wine 116

Chilled Magazine

MARCH 9, 2024

The hemp-derived cannabis infused into these seltzers is a non-alcoholic alternative and may help enhance pleasure and motivation, regulate sleep, and reduce inflammation. High Rise seltzers are a great non-alcoholic alternative but go far beyond behind the bar. Who should try these seltzers?

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Simple Syrup Tinctures Bitters Infusions 246

Chilled Magazine

DECEMBER 6, 2023

Photos by Gab Bonhi Beebe moved to Los Angeles after college and worked at an organic farm certification company while working at a juicer that was built as a cocktail bar for people who abstained from alcohol.

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Head Bartender Bartender Bartending Promoter 264

Spiritz

JULY 18, 2024

According to a notification dated July 10, 2024, a new duty of Rs 5 per bulk litre has been imposed on extra neutral alcohol (ENA), essential for producing India Made Foreign Liquor (IMFL) like whisky, vodka, and rum. While the excise duty remains at Rs 50 per bulk litre, the additional excise duty has slightly increased.

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Alcohol Liquor Promotion Promoter 80

Imbibe Magazine

MARCH 4, 2024

Cream cocktails persisted through Prohibition—if anything, the ban helped promote them. Cream drinks are popular in large part because they’re undeniably tasty—especially if you don’t enjoy the taste of alcohol. Cream drinks are popular in large part because they’re undeniably tasty—especially if you don’t enjoy the taste of alcohol.

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Bar Brandy Liqueur Liquor 263

Imbibe Magazine

JUNE 10, 2024

Gokan’s cocktail list includes a Japanese Old Fashioned and NA cocktails, like an alcohol-free Singapore Sling made with cascara juice. His plan is to curate a wine list highlighting the most prolific wine regions of France and promote them in every cabin, from economy to first class. “I

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Sommelier Zero-Proof IPA Wine 277

A Bar Above

JUNE 7, 2024

While the exact heritage of Bourbon Day is perhaps unknown, it has gained traction over the years through social media and bourbon enthusiast communities, promoting events and tastings across the country. While the average alcohol content is about 45% , bourbon is legally not allowed to exceed 79.5% I mean, did it begin in1964?

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Bar Spoon Whiskey Alcohol Promoter 210

Cheers

MAY 17, 2024

Read Now Additional highlights of the Drink Responsibly issue of Cheers include: An interview with Robert Hall and Leslie Kimball of Responsibility.org How and why demand for alcohol-free options keeps climbing A roundup of some of the new no-/low-alcohol beverage products A selection of inspired spirit-free cocktail recipes And much more!

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Promotion Promoter Alcohol Wine 111

Spiritz

AUGUST 4, 2024

This move targets companies that circumvent the ban on direct alcohol advertising by promoting other products, such as water, CDs, or glassware, which closely resemble their liquor brands.

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Liquor Promotion Promoter Alcohol 96

Spiritz

JULY 31, 2024

With his extensive expertise in business consulting, marketing, project management, and brand consulting, especially in the alcoholic beverages sector, Padhi is expected to drive ISWAI towards new growth opportunities and strategic initiatives.

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Promotion Promoter Alcohol Wine 107

Spiritz

APRIL 23, 2024

As per the established practice, the state government has till now prohibited the sale of alcoholic beverages across the state on the first day of each month. Rules and regulations related to labeling of alcohol intended for export will be revised in Kerala, the report added.

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Promotion Promoter Liquor Alcohol 106

Advanced Mixology

JUNE 12, 2024

Non-alcoholic cocktails are becoming increasingly popular, especially among students. These drinks offer a delightful twist to traditional cocktails without the alcohol. The Essentials of Non-Alcoholic Mixology When it comes to non-alcoholic cocktails, the ingredients are paramount.

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Mixology Alcohol Mocktails Muddling 67

Spiritz

MAY 19, 2024

This is fuelled by the rise in disposable incomes and also the initiative to try out new products, especially in the alcoholic beverages category. India's burgeoning middle-class and increasing number of air travellers are indeed significant factors shaping the growth of alcoholic beverage categories in the global travel retail (GTR) sector.

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Promotion Promoter Liquor Alcohol 103

A Bar Above

SEPTEMBER 30, 2024

Table of Contents : Join the Sober October Challenge Benefits of Not Drinking Alcohol 3 Custom Mocktail Recipes Other Non-Alcoholic Drinks Final Thoughts It’s my favorite time of year! Sober October is a fantastic way to take a break from alcohol, reset your drinking habits, and discover a bunch of delicious non-alcoholic drinks.

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Mocktails Zero-Proof Alcohol Tinctures 130

SevenRooms

OCTOBER 10, 2023

Lenny DeFranco As one of the biggest events on the hospitality calendar, Christmas brings a sled-load of promotional opportunities for restaurants. 9 Christmas Promotion Ideas 1. In this arrangement, you’d also mutually benefit from cross-promotion. Plus, the email and social tag lines basically write themselves.

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Promotion Promoter Happy Hour Beer 52

Cheers

SEPTEMBER 24, 2024

Anheuser-Busch has announced the introduction of Michelob Ultra Zero, a new alcohol-free brew. “As the non-alcohol beer category continues to grow, there couldn’t be a better time to unveil a superior alcohol-free brew for consumers.” Michelob Ultra Zero will hit shelves across the country starting in January 2025.

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Beer Alcohol Promotion Promoter 104

Spiritz

SEPTEMBER 4, 2024

In a bid to capitalise on domestic alcobev products’ growing popularity, Agricultural & Processed Food Products Export Development Authority (APEDA) is planning to promote both Indian alcoholic and non-alcoholic beverages in the international markets, and is eyeing about Rs. 8,000 crore exports in the next few years.

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Promotion Promoter Alcohol 100

Spiritz

SEPTEMBER 18, 2024

India is aiming to achieve 1 billion USD in alcoholic beverage exports with support from both central and state governments, according to Anant S. Iyer, Director General of the Confederation of Indian Alcoholic Beverage Companies (CIABC). He also urged leveraging Indian missions abroad to promote exports of alco-beverages.

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Promotion Promoter Alcohol Bottling 101

Just Drinks

APRIL 10, 2024

Diageo and LVMH have been fined in France for recent celebrity campaigns, according to a French addiction awareness association.

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Promotion Promoter Alcohol 52

Spiritz

FEBRUARY 3, 2024

Import fee concessions have been granted for up to three lakh bulk litres of extra neutral alcohol (ENA) to support country liquor production in the state. This initiative aims to foster local businesses and traditional alcohol production methods in Rajasthan.

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Liquor Promotion Promoter Alcohol 110

Dry Atlas

SEPTEMBER 11, 2024

By Philip Brandes, Founder and CEO of Bravus Brewing Company It’s hard to dive into the world of non-alcoholic beverages without encountering the phrase “better-for-you.” Everywhere you look, brands and influencers promote their non-alc products as healthier alternatives to alcoholic drinks. But are they truly better for you?

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Alcohol Mocktails Promotion Promoter 52

Cheers

SEPTEMBER 30, 2024

We polled our beverage alcohol retailers, bar and restaurant operators and other industry professionals to find out. It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion. an alcohol-free malt beverage with 69 calories per bottle— in early 2019.

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Beer Waitstaff Promotion Promoter 104

Dry Atlas

AUGUST 21, 2024

Zero Proof Collective (ZPC) introduced non-alcoholic wines for the first time in the event’s history. They’re not about eliminating alcohol, but rather expanding the palette of possibilities for those abstaining, whether for health, personal reasons, or simply preference. Mostly humor).

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Zero-Proof Alcohol Promotion Promoter 98

Spiritz

AUGUST 15, 2024

There is an increasing percentage of young professionals across India for whom premiumisation takes top billing when it comes to the choice of alcoholic beverage. Just as with many premium category alcoholic beverages available across the world, soju has its own story. The marketing strategy it adopts is important too.

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Promotion Promoter Alcohol Vodka 104

Cheers

NOVEMBER 19, 2024

The company’s goal is to be somewhere in the middle so that guests have some level of familiarity with a flavor, ingredient, varietal or beverage alcohol category, she adds. We make it a point to include alcohol-free options on menus so that we appeal to everyone,” Kafalas says. Guest traffic increased by 2.9%

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Craft Beer Promotion Promoter Alcohol 98

Spiritz

MARCH 19, 2024

But being prone to tackling new challenges and foraying into new sectors brought her to the alcoholic beverages industry where she finally found the niche she had always desired. Now, as Category Leader at Beam Suntory, Rashi is able to find the contentment that follows her passion for promoting individualistic values.

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Alcohol Promotion Promoter 109

Spiritz

SEPTEMBER 17, 2024

James Quincey, Chairman and CEO of The Coca-Cola Company, stated, "We continue to diversify our portfolio as a total beverage company, especially in the fast-growing alcohol RTD segment." Cans will carry clear symbols promoting responsible consumption, emphasizing that the product is intended for those of legal drinking age.

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Rum Promotion Promoter Alcohol 94

Spiritz

MARCH 19, 2024

On state government’s promotion to go local on alcobev business, Abhinav voiced, “the policy emphasises the promotion of local manufacturing, which is poised to transition Uttarakhand from a net importer to a net exporter. The post Abhinav Jindal hails Uttarakhand’s new Excise Policy appeared first on Spiritz Magazine.

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Promotion Promoter Liquor Alcohol 109

Spiritz

SEPTEMBER 16, 2024

The Sommeliers Association of India (SAI) is set to revolutionise the country’s beverage industry by focusing on raising standards in both alcoholic and non-alcoholic beverages and also educate and offer top Indian talent a platform to showcase their skills and qualify for regional and global competitions.

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Sommelier Promotion Promoter Hospitality 100

Spiritz

SEPTEMBER 20, 2024

In a significant development for India’s alcohol beverage sector, the foundation stone for Pernod Ricard’s new malt distillery is set to be laid on October 7, 2024, in Nagpur, Maharashtra. It is also projected to generate a significant number of indirect jobs, contributing to the local economy and promoting regional growth.

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Spiritz

MARCH 1, 2024

Diageo India has provided 50 advanced Alcohol Breath Analyzers to Telangana Police to combat drunk driving in the state. In an event in Hyderabad, as part of this CSR initiative, the company supported the Telangana Police to provide instruments to facilitate enforcement of road safety measures across the state.

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Promotion Promoter Alcohol 106

VinePair

DECEMBER 23, 2024

Zebra striping the coined term for alternating alcoholic and non-alcoholic drinks within a session falls under this distinction. In this case, the volley references a style of mindful drinking thats uniquely suited to feed off the zeitgeist of the no- and low-alcohol movement. Its also a rather terrific conversation starter.

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