article thumbnail

Look to Lyre’s Non-Alcoholic Spirits to Amplify Dry January

Chilled Magazine

As the Official Wine and Spirits Partner of Dry January® USA, Lyre’s Amplifies the Impact with Nationwide Initiatives and Strategic Collaborations Lyre’s Non-Alcoholic, the trailblazer in the no-and-low alcohol beverage sector, proudly announces its exclusive role as the Official Wine and Spirit Partner of Dry January® USA.

Alcohol 246
article thumbnail

Diageo and Suho to promote responsible drinking

Spiritz

Diageo is launching an exciting, regional responsible drinking campaign in Asia Pacific (APAC) with Suho of K-pop group Exo to promote responsible and moderate alcohol consumption. The post Diageo and Suho to promote responsible drinking appeared first on Spiritz Magazine.

Promotion 108
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MP plans pvt partnership to promote heritage liquor

Spiritz

The Madhya Pradesh government is revitalising its heritage liquor initiative by enlisting private firms to promote the state’s unique alcoholic beverages. This initiative follows previous attempts to market the liquor, which fell short of generating significant consumer interest.

Promotion 110
article thumbnail

BevX 2024: Hilton For The Win

Cheers

The company’s goal is to be somewhere in the middle so that guests have some level of familiarity with a flavor, ingredient, varietal or beverage alcohol category, she adds. We make it a point to include alcohol-free options on menus so that we appeal to everyone,” Kafalas says. Guest traffic increased by 2.9%

article thumbnail

What Is Zebra Striping? A Catchy New Way to Drink In Moderation

VinePair

Zebra striping the coined term for alternating alcoholic and non-alcoholic drinks within a session falls under this distinction. In this case, the volley references a style of mindful drinking thats uniquely suited to feed off the zeitgeist of the no- and low-alcohol movement. Its also a rather terrific conversation starter.

Alcohol 98
article thumbnail

The State of the Booze Business: What Does the Future Hold?

Booze Business

The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.

Alcohol 246
article thumbnail

Kava as an Alcohol Alternative

Dry Atlas

These compounds interact with the brain’s neurotransmitters, particularly gamma-aminobutyric acid (GABA), resulting in a calming effect that promotes relaxation. Today, you can even enjoy kava in ready-to-drink formats as an alternative to alcohol. Dry Atlas is a media company focused on alcohol alternatives.

Alcohol 98