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As the Official Wine and Spirits Partner of Dry January® USA, Lyre’s Amplifies the Impact with Nationwide Initiatives and Strategic Collaborations Lyre’s Non-Alcoholic, the trailblazer in the no-and-low alcohol beverage sector, proudly announces its exclusive role as the Official Wine and Spirit Partner of Dry January® USA.
Diageo is launching an exciting, regional responsible drinking campaign in Asia Pacific (APAC) with Suho of K-pop group Exo to promote responsible and moderate alcohol consumption. The post Diageo and Suho to promote responsible drinking appeared first on Spiritz Magazine.
The Madhya Pradesh government is revitalising its heritage liquor initiative by enlisting private firms to promote the state’s unique alcoholic beverages. This initiative follows previous attempts to market the liquor, which fell short of generating significant consumer interest.
The company’s goal is to be somewhere in the middle so that guests have some level of familiarity with a flavor, ingredient, varietal or beverage alcohol category, she adds. We make it a point to include alcohol-free options on menus so that we appeal to everyone,” Kafalas says. Guest traffic increased by 2.9%
Zebra striping the coined term for alternating alcoholic and non-alcoholic drinks within a session falls under this distinction. In this case, the volley references a style of mindful drinking thats uniquely suited to feed off the zeitgeist of the no- and low-alcohol movement. Its also a rather terrific conversation starter.
The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.
These compounds interact with the brain’s neurotransmitters, particularly gamma-aminobutyric acid (GABA), resulting in a calming effect that promotes relaxation. Today, you can even enjoy kava in ready-to-drink formats as an alternative to alcohol. Dry Atlas is a media company focused on alcohol alternatives.
Women of the Vine & Spirits (WOTVS) , the only global membership organization dedicated to empowering and advancing women across every industry sector and all three-tiers in the beverage alcohol industry, has announced 86 Harassment ( www.86harassment.com General session segment announcing 86 Harassment at the WOTVS Global CONNECT!
The OG Sleepy Girl Mocktail is said to promote a healthier sleep and relaxation. This is a far better bet for creating quality sleep than alcohol or other sleeping aids. I created these CALMtails to stand in place of alcohol and help you relax and wind down, too. Non-Alcoholic Rent is Way Too Highball Ingredients 1 oz.
Table of Contents : Join the Sober October Challenge Benefits of Not Drinking Alcohol 3 Custom Mocktail Recipes Other Non-Alcoholic Drinks Final Thoughts It’s my favorite time of year! Sober October is a fantastic way to take a break from alcohol, reset your drinking habits, and discover a bunch of delicious non-alcoholic drinks.
Her advocacy for underrepresented wineries, particularly women winemakers, promotes diversity in the wine industry. Her ability to connect with guests from all walks of life, curate exceptional wine programs and champion sustainability makes McFadden a true innovator and role model in the beverage alcohol industry.
Likewise, there is a growing recognition for brands that have long championed inclusivity, staying ahead of the curve in promoting these values. The Shelbourne was one of the first hotels in Dublin to introduce non-alcoholic cocktails, and they are continuing to lead the charge with a fresh N/A menu for 2024. Stephen’s Green.
Alcohol is under scrutiny from regulators, public health experts, and the media. On the broad message — that alcohol has a place in society, and that it can be consumed at safe levels — the industry largely agrees. Earlier this year, two of the most important alcohol companies in the U.S. Or is it at war with itself?
In an era where digital platforms redefine consumer experiences, the alcoholic beverage industry is joining the revolution. LivCheers.com , a pioneering platform, is transforming how consumers interact with and explore the world of alcoholic beverages. Finding reliable, in-depth information about alcoholic beverages can be challenging.
Traditionally, moonshine has been a catch-all term for any illegal alcohol, and particularly unaged spirits,” says Stephanie Moraine, Ole Smoky Marketing Director. They will also have table tents to help promote this cause and raise additional funds. Delicious cocktails and a great cause, how can you go wrong?
Tenneyson’s ALCOHOL-FREE Black Ginger blend is made with real plant and botanical extracts and can be enjoyed neat, on-the-rocks, or mixed into a NO or LOW-proof cocktail. Lowering or removing alcohol from some or all of your cocktails can promote gut, brain, and skin health while also relieving stress and anxiety.
The hemp-derived cannabis infused into these seltzers is a non-alcoholic alternative and may help enhance pleasure and motivation, regulate sleep, and reduce inflammation. High Rise seltzers are a great non-alcoholic alternative but go far beyond behind the bar. Who should try these seltzers?
Photos by Gab Bonhi Beebe moved to Los Angeles after college and worked at an organic farm certification company while working at a juicer that was built as a cocktail bar for people who abstained from alcohol.
According to a notification dated July 10, 2024, a new duty of Rs 5 per bulk litre has been imposed on extra neutral alcohol (ENA), essential for producing India Made Foreign Liquor (IMFL) like whisky, vodka, and rum. While the excise duty remains at Rs 50 per bulk litre, the additional excise duty has slightly increased.
Cream cocktails persisted through Prohibition—if anything, the ban helped promote them. Cream drinks are popular in large part because they’re undeniably tasty—especially if you don’t enjoy the taste of alcohol. Cream drinks are popular in large part because they’re undeniably tasty—especially if you don’t enjoy the taste of alcohol.
The rise of non-alcoholic (NA) drinks has brought with it a fresh wave of creative concepts, and zebra striping is one of the most popular. Alternating between alcoholic and NA drinks is often promoted as a way to balance indulgence with responsibility. What is Zebra Striping?
He founded Drinkwell , a website that sells alcoholic drinks that are lower in calories, sugar, and carbs, back in 2012, and Skinny Brands, a company producing low-calorie beer, in 2015. Bell says that British customers want less of the calories, but all of the alcohol. So what’s going on? But when they came to launch it in the U.K.,
The Alcohol and Tobacco Tax and Trade Bureau (TTB) has ratified a ruling that will officially create a recognized category for American single malt whiskey (ASM). The ASMWC was founded in 2016 to establish, promote and protect the category of American Single Malt Whiskey. It counts nearly 100 member producers from across the U.S.
Gokan’s cocktail list includes a Japanese Old Fashioned and NA cocktails, like an alcohol-free Singapore Sling made with cascara juice. His plan is to curate a wine list highlighting the most prolific wine regions of France and promote them in every cabin, from economy to first class. “I
While the exact heritage of Bourbon Day is perhaps unknown, it has gained traction over the years through social media and bourbon enthusiast communities, promoting events and tastings across the country. While the average alcohol content is about 45% , bourbon is legally not allowed to exceed 79.5% I mean, did it begin in1964?
Low-and-no alcohol drinks are becoming more popular amongst Gen-Z drinkers. “For today’s drinkers, the consensus is they want more options, whether that’s full strength or low-and-no alcohol , regardless of what month it is,” says Andrew Gallagher, Brand and Marketing Director at Greene King. .
Read Now Additional highlights of the Drink Responsibly issue of Cheers include: An interview with Robert Hall and Leslie Kimball of Responsibility.org How and why demand for alcohol-free options keeps climbing A roundup of some of the new no-/low-alcohol beverage products A selection of inspired spirit-free cocktail recipes And much more!
This move targets companies that circumvent the ban on direct alcohol advertising by promoting other products, such as water, CDs, or glassware, which closely resemble their liquor brands.
With his extensive expertise in business consulting, marketing, project management, and brand consulting, especially in the alcoholic beverages sector, Padhi is expected to drive ISWAI towards new growth opportunities and strategic initiatives.
As per the established practice, the state government has till now prohibited the sale of alcoholic beverages across the state on the first day of each month. Rules and regulations related to labeling of alcohol intended for export will be revised in Kerala, the report added.
Non-alcoholic cocktails are becoming increasingly popular, especially among students. These drinks offer a delightful twist to traditional cocktails without the alcohol. The Essentials of Non-Alcoholic Mixology When it comes to non-alcoholic cocktails, the ingredients are paramount.
This is fuelled by the rise in disposable incomes and also the initiative to try out new products, especially in the alcoholic beverages category. India's burgeoning middle-class and increasing number of air travellers are indeed significant factors shaping the growth of alcoholic beverage categories in the global travel retail (GTR) sector.
Table of Contents : Join the Sober October Challenge Benefits of Not Drinking Alcohol 3 Custom Mocktail Recipes Other Non-Alcoholic Drinks Final Thoughts It’s my favorite time of year! Sober October is a fantastic way to take a break from alcohol, reset your drinking habits, and discover a bunch of delicious non-alcoholic drinks.
Lenny DeFranco As one of the biggest events on the hospitality calendar, Christmas brings a sled-load of promotional opportunities for restaurants. 9 Christmas Promotion Ideas 1. In this arrangement, you’d also mutually benefit from cross-promotion. Plus, the email and social tag lines basically write themselves.
More Alcohol Free Options to Feature at 2024 Event The annual LIVE Awards, in association with Skiddle, which take place on December 11th at The Troxy in London, have announced a new partnership with Club Soda, the global movement which aims to help people drink mindfully and live well. This bar line-up definitely hits the right note!”
Anheuser-Busch has announced the introduction of Michelob Ultra Zero, a new alcohol-free brew. “As the non-alcohol beer category continues to grow, there couldn’t be a better time to unveil a superior alcohol-free brew for consumers.” Michelob Ultra Zero will hit shelves across the country starting in January 2025.
In a bid to capitalise on domestic alcobev products’ growing popularity, Agricultural & Processed Food Products Export Development Authority (APEDA) is planning to promote both Indian alcoholic and non-alcoholic beverages in the international markets, and is eyeing about Rs. 8,000 crore exports in the next few years.
India is aiming to achieve 1 billion USD in alcoholic beverage exports with support from both central and state governments, according to Anant S. Iyer, Director General of the Confederation of Indian Alcoholic Beverage Companies (CIABC). He also urged leveraging Indian missions abroad to promote exports of alco-beverages.
Import fee concessions have been granted for up to three lakh bulk litres of extra neutral alcohol (ENA) to support country liquor production in the state. This initiative aims to foster local businesses and traditional alcohol production methods in Rajasthan.
By Philip Brandes, Founder and CEO of Bravus Brewing Company It’s hard to dive into the world of non-alcoholic beverages without encountering the phrase “better-for-you.” Everywhere you look, brands and influencers promote their non-alc products as healthier alternatives to alcoholic drinks. But are they truly better for you?
We polled our beverage alcohol retailers, bar and restaurant operators and other industry professionals to find out. It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion. an alcohol-free malt beverage with 69 calories per bottle— in early 2019.
Zero Proof Collective (ZPC) introduced non-alcoholic wines for the first time in the event’s history. They’re not about eliminating alcohol, but rather expanding the palette of possibilities for those abstaining, whether for health, personal reasons, or simply preference. Mostly humor).
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