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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.

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Introducing Mocktails 101: The Art of Non-Alcoholic Cocktails

A Bar Above

Copyright A Bar Above, generated with AI Table of Contents : Which Mocktail Recipes are Included in the Course What You’ll Learn Bar Tools You’ll Need Non-alcoholic cocktails are huge right now– which means that alcohol-free spirits and beverages are really stepping it up, thank goodness.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. 1 NA spirits player in the world, as the conglomerate now holds the leading market share position in the three biggest non-alcoholic markets globally. 1 non-alcoholic spirits brand in the U.S.,

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GSN Review: Recess Zero Proof Mocktails

Good Spirits News

Recess relaxation beverages believes that alcoholic beverages aren’t the only way to enjoy the holidays. Enter Recess’ Zero Proof Craft Mocktail collection, its first official expansion into the non-alcohol category. In some ways, they each also have a tea-like character, which may come the adaptogens.

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The Do’s and Don’ts of Freezer Door Cocktails

Imbibe Magazine

Don’t Use More Than 20 Percent of No- or Low-ABV Ingredients Make sure the amount of zero-alcohol and low-proof ingredients doesn’t exceed 20 percent of the mixture to prevent from freezing the contents of the bottled cocktail. When batching a 750ml (25.3

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What It Takes to Run a World-Class Non-Alcoholic Beverage Program

VinePair

Nearly a decade after Seedlip’s launch kickstarted the transformation of “non-alcoholic spirits” from a contradiction in terms to a legitimate beverage category, the case for thoughtful, well-executed non-alcoholic beverage programs has been resoundingly made. This is what it takes to create a world-class non-alcoholic drinks program.

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All You Need For A Successful Dry January: Mocktail Recipes, Ingredients, And Tips

A Bar Above

While alcohol consumption is up during the holidays, it may be time to rethink your relationship with alcohol for the month of Dry January. For some people (such as regular drinkers who maybe partied a little too hard in December), it’s abstaining from alcohol through the entire month of January in order to reset.

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