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MP plans pvt partnership to promote heritage liquor

Spiritz

The Madhya Pradesh government is revitalising its heritage liquor initiative by enlisting private firms to promote the state’s unique alcoholic beverages. This initiative follows previous attempts to market the liquor, which fell short of generating significant consumer interest.

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Moves to curb surrogate liquor advertising with hefty fines

Spiritz

The Center government is set to crack down on surrogate advertising by liquor companies, introducing draft rules that could impose fines of up to Rs 50 lakh. The new rules explicitly prohibit the marketing and branding of non-alcoholic items with labels, designs, or logos similar to those of alcohol products.

Liquor 105
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Cream Cocktails: Where the Cocktail Bar Meets the Dairy Aisle

Imbibe Magazine

Cream cocktails persisted through Prohibition—if anything, the ban helped promote them. Back home, they remained popular when the perpetually thirsty discovered that lush, thick cream did wonders to mask the appalling taste of bootleg liquor and bathtub gin. But the golden age of the cream cocktail was arguably yet to come.

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WB revises excise duty on alcohol

Spiritz

According to a notification dated July 10, 2024, a new duty of Rs 5 per bulk litre has been imposed on extra neutral alcohol (ENA), essential for producing India Made Foreign Liquor (IMFL) like whisky, vodka, and rum. While the excise duty remains at Rs 50 per bulk litre, the additional excise duty has slightly increased.

Alcohol 85
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Can the Beverage Industry Stand United Amid Anti-Alcohol Animosity on Multiple Fronts?

VinePair

Alcohol is under scrutiny from regulators, public health experts, and the media. On the broad message — that alcohol has a place in society, and that it can be consumed at safe levels — the industry largely agrees. Earlier this year, two of the most important alcohol companies in the U.S. Or is it at war with itself?

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National Absinthe Day: Celebrating the Mystique of the Green Fairy

Chilled Magazine

Absinthe is formally a Digestif, defined by Wikipedia as an alcoholic beverage served after a meal, traditionally believed to aid digestion even though there is not strong evidence to support this. I have hundreds of them, all sorted by base alcohol, on my website. That was a marketing gimmick in the 1990s. What can I mix it with?

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Rajasthan keeps duty unchanged in its new excise policy

Spiritz

Under this policy, there will be no increase in excise duty or licence fees, which can provide a sense of predictability for liquor businesses and consumers. Existing liquor outlet owners will undergo a renewal process with a 10 percent increase in the applicable guarantee amount, aimed at bolstering government revenue.

Liquor 111