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MP plans pvt partnership to promote heritage liquor

Spiritz

The Madhya Pradesh government is revitalising its heritage liquor initiative by enlisting private firms to promote the state’s unique alcoholic beverages. This initiative follows previous attempts to market the liquor, which fell short of generating significant consumer interest.

Promotion 111
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Moves to curb surrogate liquor advertising with hefty fines

Spiritz

The Center government is set to crack down on surrogate advertising by liquor companies, introducing draft rules that could impose fines of up to Rs 50 lakh. The new rules explicitly prohibit the marketing and branding of non-alcoholic items with labels, designs, or logos similar to those of alcohol products.

Liquor 105
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WB revises excise duty on alcohol

Spiritz

According to a notification dated July 10, 2024, a new duty of Rs 5 per bulk litre has been imposed on extra neutral alcohol (ENA), essential for producing India Made Foreign Liquor (IMFL) like whisky, vodka, and rum. While the excise duty remains at Rs 50 per bulk litre, the additional excise duty has slightly increased.

Alcohol 85
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GSN Review: Tenneyson Black Ginger Plant Based Alcohol Alternative

Good Spirits News

Tenneyson’s ALCOHOL-FREE Black Ginger blend is made with real plant and botanical extracts and can be enjoyed neat, on-the-rocks, or mixed into a NO or LOW-proof cocktail. Lowering or removing alcohol from some or all of your cocktails can promote gut, brain, and skin health while also relieving stress and anxiety.

Alcohol 74
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Can the Beverage Industry Stand United Amid Anti-Alcohol Animosity on Multiple Fronts?

VinePair

Alcohol is under scrutiny from regulators, public health experts, and the media. On the broad message — that alcohol has a place in society, and that it can be consumed at safe levels — the industry largely agrees. Earlier this year, two of the most important alcohol companies in the U.S. Or is it at war with itself?

Alcohol 111
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Call for More Cheer for Beer

Spiritz

Beer business in India is underdeveloped by any reckoning.The millstone around beer’s neck in India is really the perception that it is similar to and an add-on to liquor. Also, having the same retail structure for beer and liquor is an issue. Beer is globally the most dominant form of alcoholic beverage.

Beer 105
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Rajasthan keeps duty unchanged in its new excise policy

Spiritz

Under this policy, there will be no increase in excise duty or licence fees, which can provide a sense of predictability for liquor businesses and consumers. Existing liquor outlet owners will undergo a renewal process with a 10 percent increase in the applicable guarantee amount, aimed at bolstering government revenue.

Liquor 111