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Travellers prioritise Immersive Experiences

Spiritz

As global travel begins to peak and airports offer unique shopping experiences, especially when it comes to alcoholic beverages, the ones who manage such stores need to understand the importance of understanding customer behaviour given the fact that people of different geographical regions have different requirements and concerns.

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Why Younger Consumers Aren’t Drinking Wine

Cheers

Baby Boomers began drinking less wine — and less alcohol in general — while younger consumers continued to explore other beverage alcohol categories. But after bars and restaurants initially re-stocked their inventories, sales of wine decelerated while sales of spirits rose. But the rate of growth has decelerated since 2004.

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DISCUS: U.S. Spirits Sales Flat in 2023, RTDs Boomed

Cheers

The spirits sector showed resilience in 2023, navigating through the choppy wake of the pandemic and maintaining our market share lead of the total beverage alcohol market,” said DISCUS president/CEO Chris Swonger. After decades of declines in drunk driving fatalities, the latest data show alcohol-impaired driving is on the rise.

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A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

While creators have been shaking up the ad landscape, cashing in on private-label goods, and even launching ghost restaurants, they’ve only begun to dip their toes into the beverage-alcohol industry. Now, AFM is following in those footsteps. Yes, yes, distribution is key, too. percent adults of legal drinking age.”

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Hunter & Williamson, Laphroaig’s Biggest Influences

The Whiskey Wash

By exploiting a legal loophole permitting medicinal alcohol, Ian Hunter famously exported Laphroaig to the United States at the height of American Prohibition. The wartime demand for Laphroaig, combined with halted distillation would leave a gap in Laphroaig’s warehouse stock inventory, making 1950s age statement bottlings extremely rare.

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How Super Bowl Beer Ads Lost Their Way

VinePair

Heineken pitched its non-alcoholic line extension in an “Ant-Man” collaboration so lazy it’s making me mad to think about it a year later. Last year Molson Coors tried to do way too much in its Super Bowl return, and the result was a limbic-capitalism fourway promoting Miller Lite, Coors Light, Blue Moon, and sports betting.

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