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How Changing Times and Social Media Are Transforming Shift Drink Culture

VinePair

“Thou Shalt Enjoy a Shift Drink” might as well have been etched on a golden plaque, affixed to the inside surface of every kitchen door, locker room, wine cellar, chef’s office, and speed rail at any restaurant or bar on Earth. A bit of evolution is to be expected: Alcohol is a toxin, and nobody wants to pay the piper the day after.