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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Ritual was created with a vision to give consumers a simple and accessible way to enjoy their favourite cocktails, from an Old Fashioned to a Negroni or Margarita, without alcohol.

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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. 1 NA spirits player in the world, as the conglomerate now holds the leading market share position in the three biggest non-alcoholic markets globally. 1 non-alcoholic spirits brand in the U.S.,

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Introducing Mocktails 101: The Art of Non-Alcoholic Cocktails

A Bar Above

Copyright A Bar Above, generated with AI Table of Contents : Which Mocktail Recipes are Included in the Course What You’ll Learn Bar Tools You’ll Need Non-alcoholic cocktails are huge right now– which means that alcohol-free spirits and beverages are really stepping it up, thank goodness.

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Five Non-Alc Spirits for Easy Zero Proof Cocktails

Dry Atlas

I plain sailed on beer and gin and tonics for decades, and learned how to make a Negroni after stumbling across one in Italy a few years back. From tea concoctions to all kinds of syrups to plucking up the courage to dive into my copy of “Zero” to make all manner of gorgeous concoctions.

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Review: As Above, So Below Sigil Gin

Drinkhacker

One of AASB’s intriguing products is their high desert dry American gin named Sigil. Native to the Santa Fe area are juniper and piñon, which grow in abundance and make a perfect gin base, according to Shoemaker. It’s clear just by nosing Sigil that the base is a quality grain alcohol, with zero chemical aromas detectable.

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The Ultimate Guide To Craft Mocktails For Dry January

A Bar Above

But “without alcohol” does not have to signal the end of delicious and the beginning of boring! Plus, for those of us in the hospitality industry, offering a thoughtfully-crafted, non-alcoholic option for guests who are not drinking alcohol– for whatever reason– is just excellent service and good business.

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