SOFT DRINKS: LIFE AND SOUL OF THE LICENSED CHANNEL
Bar Magazine
MAY 23, 2024
Operators are having to juggle a lot of consumer demands: one in three visits to the on-trade is now alcohol-free, [3] and three in four people (75%) describe themselves as “value-conscious”, a year-on-year rise of 4% pts. [4] Labbate continues, “Despite growing price sensitivity among consumers, quality is still as crucial as ever.
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