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Trend Compass: The Rise of Sober Student Life

Dry Atlas

At institutions like Stanford University, the concept of “ equally attractive non-alcoholic beverages ” (EANABs) is gaining traction, not just as an alternative but as a preferred choice at social gatherings. Firsthand accounts from college students and staff further illustrate this shift.

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Why different generations are drinking less: Interview with daughter and father, Eleanor and Mark Hoath

Three Spirit

I’ve never been a ‘big drinker’ so I remember seeing Social Elixir as an option once on a mocktail menu and gave it ago! And are you still drinking some alcohol? I think back to house parties and your first exposure to alcohol and even then I enjoyed a few but was never crazy! Tell us what made you sober curious? E: I agree.

Alcohol 52
professionals

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Pride 2023: The Interviews

Three Spirit

When I first let go of alcohol back in August 2022, blogging it on TikTok was a great way for me to document and to even take accountability. But I found that creating videos is my way of documenting it. I can totally understand that It’s tough because alcohol is everywhere and so accessible. Has it been helpful for you?

Alcohol 52
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Moonlit Mists: Refreshing Desert Mocktails for Stargazing Glamping Nights

Mixologists

This is the perfect setting for "Moonlit Mists," a collection of refreshing desert mocktails designed to enhance your stargazing glamping nights. These non-alcoholic beverages capture the essence of the desert, using local botanicals, fruits, and innovative techniques to create a symphony of flavors that will delight your senses.

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TikTok Mixology: Master Viral Cocktails at Your Home Bar

Mixologists

The Dalgona Coffee Cocktail: (Combines the Dalgona coffee trend with alcohol) Whisk equal parts instant coffee, sugar, and hot water until frothy. Mocktail Options: Provide non-alcoholic versions of popular drinks. Layered Mocktails: Recreate layered cocktails using fruit juices and syrups. Serve in a salt-rimmed glass.

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Diving into Sylva with Visionary Non-Alc Entrepreneur Ben Branson

Dry Atlas

We sat down with Ben Branson, the founder of Seedlip, Season, and now Sylva, a novel non-alcoholic spirit brand thats reimagining non-alc dark spirits. Let the big alcohol brands do their thingthats their lane, and theyre bound by their trademarks and legacy expectations. Ben Branson: Absolutely. Its a risky path.