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For me, they’re a way to enjoy a Martini and imbibe less alcohol. It’s all a reflection of America’s changing drinking habits, and for many, that might no longer include a big cup of alcohol. So, one night, I poured one into a small digestif glass. Tobias Hogan, bar manager at Can Bar in Portland, Ore.,
But while drinkers are opting for spirits such as tequila or bourbon when drinking full-proof or gravitating toward cocktails like the Spritz and Espresso Martini , a different flavor is winning on the sober scene: bitter. Across the country, non-alcoholic drinks brands with bitter profiles are flying off of store shelves.
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