On Non-Alc and the Decline of Craft Beer
Dry Atlas
JULY 31, 2024
By Mike Gurr, Vice President of Operations at Gruvi For 15 years, I was deeply immersed in the world of craft beer. My trajectory in the beer industry—marked first by unbridled enthusiasm, a period of stagnation, and then great uncertainty—in many ways mirrors the industry’s own evolution.
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