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As the Official Wine and Spirits Partner of Dry January® USA, Lyre’s Amplifies the Impact with Nationwide Initiatives and Strategic Collaborations Lyre’s Non-Alcoholic, the trailblazer in the no-and-low alcohol beverage sector, proudly announces its exclusive role as the Official Wine and Spirit Partner of Dry January® USA.
The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.
Likewise, there is a growing recognition for brands that have long championed inclusivity, staying ahead of the curve in promoting these values. The Shelbourne was one of the first hotels in Dublin to introduce non-alcoholic cocktails, and they are continuing to lead the charge with a fresh N/A menu for 2024. Stephen’s Green.
In an era where digital platforms redefine consumer experiences, the alcoholic beverage industry is joining the revolution. LivCheers.com , a pioneering platform, is transforming how consumers interact with and explore the world of alcoholic beverages. Finding reliable, in-depth information about alcoholic beverages can be challenging.
Gokan’s cocktail list includes a Japanese Old Fashioned and NA cocktails, like an alcohol-free Singapore Sling made with cascara juice. My tip is to mix those two together in a 100ml bottle before you go through security. The airline’s customers enjoy more than a million bottles of Champagne each year. “In
The Alcohol and Tobacco Tax and Trade Bureau (TTB) has ratified a ruling that will officially create a recognized category for American single malt whiskey (ASM). The ASMWC was founded in 2016 to establish, promote and protect the category of American Single Malt Whiskey. It counts nearly 100 member producers from across the U.S.
While the exact heritage of Bourbon Day is perhaps unknown, it has gained traction over the years through social media and bourbon enthusiast communities, promoting events and tastings across the country. While the average alcohol content is about 45% , bourbon is legally not allowed to exceed 79.5% I mean, did it begin in1964?
But sometimes, all it takes is seeing a specific bottle sitting on a shelf to let you know if a place is legit. It doesn’t matter if this bottle is in the well or if it’s a bit dusty and tucked in the corner of the top shelf — it’s there, and it sets off a IYKYK-type signal that says the bartenders behind the stick know what’s up.
The rise of non-alcoholic (NA) drinks has brought with it a fresh wave of creative concepts, and zebra striping is one of the most popular. Alternating between alcoholic and NA drinks is often promoted as a way to balance indulgence with responsibility. What is Zebra Striping?
India is aiming to achieve 1 billion USD in alcoholic beverage exports with support from both central and state governments, according to Anant S. Iyer, Director General of the Confederation of Indian Alcoholic Beverage Companies (CIABC). He also urged leveraging Indian missions abroad to promote exports of alco-beverages.
Anheuser-Busch has announced the introduction of Michelob Ultra Zero, a new alcohol-free brew. “As the non-alcohol beer category continues to grow, there couldn’t be a better time to unveil a superior alcohol-free brew for consumers.” bottles in March 2025, wherever Michelob Ultra is sold.
” In a significant development, the Uttarakhand government has for the first-time permitted bottling of foreign liquor in the hilly state under its new excise policy for the fiscal 2024-25. This move aims to attract excise revenue and investment.
We polled our beverage alcohol retailers, bar and restaurant operators and other industry professionals to find out. It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion. an alcohol-free malt beverage with 69 calories per bottle— in early 2019.
Coming off three straight years of rapid growth during and after the pandemic, sales in the beverage alcohol industry cooled significantly in 2023. We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise.
He hopes this will be the first step in revitalizing the heritage grape in the region, to further understanding and promote its potential. The current market desires wines with less concentration and alcohol, favoring lighter, more drinkable varieties. I have been amazed at the quality Criolla Chicacan produce,” says Zuccardi.
But sometimes, a white wine may spell disappointment, especially when the bottle carries some hype. There could be numerous reasons a bottle might be considered overrated: It could be due to the region of origin, a specific variety, or the winemaking technique involved. And how many calories means it is low-calorie?
But when it comes to India’s alcoholic beverages sector, the challenges get multiplied for the simple reason that this particular sector comes under the direct control of different state governments inIndia, and is often subjected to varied regulations. Entrepreneurship in itself entails challenges.
So, when fans on X (formerly Twitter) began noticing this mysterious, locked folder on Beyoncé’s media site with a cover image featuring a bottle of mahogany-colored liquid in a glass case , it fuelled speculation that the singer might be gearing up to launch her own whiskey brand. You need to have your own alcohol,’” said Megan.
Baby Boomers began drinking less wine — and less alcohol in general — while younger consumers continued to explore other beverage alcohol categories. Instead, they buy much less wine than their parents, while increasingly turning to distilled spirits, ready-to-drink cocktails, hard seltzers and low/non-alcoholic beverages.
Since 2021, I’ve closely followed the non-alcoholic (NA) beer space and witnessed the rise of small-to-medium-sized breweries crafting their own NA beers, often serving them locally or in taprooms, with some even expanding into national distribution. The post Exploring the Best Non-Alcoholic Beers Across the US appeared first on Dry Atlas.
Yet, not all your guests indulge in alcohol. We’ve created a non-alcoholic wine that mirrors the quality of the finest champagnes, crafted to be enjoyed by all at your most distinguished events. We place priority on the fact that every bottle maintains the integrity and taste of our wine.
It is an action plan to help create a with strategic priorities that focus on three pillars: promoting positive drinking, championing inclusion and diversity, and pioneering grain-to-glass sustainability; all underpinned by doing business the right way. We are using lightweight glass and have a good mix of used market bottles.
In the expanding world of alcohol alternatives, non-alcoholic spirits have emerged as a sophisticated choice for those seeking to savor the ritual and taste of a cocktail without the alcohol. Today, the non-alcoholic spirits market is booming, providing a range of flavors for enthusiasts everywhere. They’re right.
By Ricki Crowley, Founder of celi I’ve had non-alcoholic beers around the world—at sunset in Santa Marta on the Caribbean Sea, at the foot of the Trevi fountain in Rome (one euro lighter), and on a cliff in Dubrovnik moments before a seventh impulse tattoo. You’re also missing out on revenue.
Here, we will unlock the secrets of how data can be used to increase sales of alcoholic beverages. Without any further ado, let’s dive in. Pricing and promotion optimization Restaurants and bars selling drinks are quite competitive. Are you excited? I am as excited as you to explain these tips. Look at it this way.
The Spirit of Mohulo Varun Jain wanted to create an alcoholic beverage that could be savoured on its own, similar to single malts or other fine whiskies. A key aspect of Mohulo gin lies in the saturation period of three weeks that we follow before bottling, which melds all the flavours together,” Varun informs.
The beverage alcohol industry has made considerable strides in recent years in improving and highlighting diversity and inclusion. People of all backgrounds drink alcohol. Launching and growing beverage alcohol brands is hard enough without roadblocks that have nothing to do with business. Equal opportunity is equally important.
Nineteen years and hundreds of popped bottles later, the 2024 iteration of the annual celebration, like the wine and spirits served to attendees every year, has only improved with age. A dedicated zone for non-alcoholic drinks at the Culinary Village, dubbed the Zero Proof Garden, will be available for those who choose to pass on imbibing.
Within this dynamic landscape, different verticals of the alcobev industry, including bottle manufacturers, label producers and alco-beverage producers are taking deliberate strides to reduce their carbon footprint. Does anybody know that how many times you can reuse a glass bottle? kg of carbon dioxide emissions.
Your whisky of choice, a can or bottle of club soda, and some ice! Layered with all of these stunning peach, orange and soft spice notes, the finish goes on for days – which is very impressive for something only bottled at 43%. The joy of this drink is that you’ll only need three ingredients for this. It is honestly that simple.
But this year, some wine-lovers will swap out the typical bottles of Sauvignon Blanc and Chablis for… red wine? The bottles best suited for some time in the fridge are typically fruit-forward, have refreshing acidity, and lower levels of alcohol and tannin. So what makes a red wine chillable?
We want to counteract the narrative that wine is simply alcohol. We all know that if all you wanted was alcohol, there’s faster and cheaper ways to get it,” says MacNeil. It could even be a non-alcoholic wine and not necessarily an entire bottle of wine. “The response has been overwhelmingly positive.
One thing that was in short supply, though: actual alcohol. While it’s usually a time when big beer and alcohol companies put their marketing dollars to work in an attempt to strike a chord with the masses, this year, we only got four beer ads this year— two before Usher’s halftime performance, and two after.
In the alcohol industry, spirits and wines are protected by law, known as Denomination of Origin. Avila is offered in three variants: Blanco, which is bottled straight after distillation; Reposado, which is aged for 12 months in ex-whisky oak barrels; and Añejo, a 47% AbV spirit that is aged for 24 months in new French oak barrels.
While it has the backing of some of the world’s largest alcoholic beverage companies, we still have to put together, from scratch, a robust industry chamber that believes in a common roadmap ahead for beer and is aligned in delivering it. Beer is globally the most dominant form of alcoholic beverage.
According to data from CGA by NeilsonIQ , in 2023 alone, Spritz sales in the on-premise tripled year-over-year as consumers thirsted for lower alcohol, jumping eight spots to become the seventh most popular cocktail choice in the United States. Aperol keeps you thin,” one ad promised of the drink’s lower alcohol content. Surpass U.K.
Whether it be which region provides the best value for the money, which variety is the most complex, or which dish you should pair with a certain bottle, wine enthusiasts usually have something to say about it. We actually agree that sometimes, rolling out your best bottle on a big day isn’t always the best way to go.
The trade promotion offices of major exporters Spain and Chile, notably, are paying attention to the Basin. Younger consumers are gravitating towards fresh, low-alcohol wines.” These ain’t all cheap wines, either, meaning higher profits per bottle exported. Esser agrees that the Basin’s youth market is expanding.
Prasan feels that the duty on alcohol is very high in India which definitely poses a challenge but is confident that once the consumer experiences Komos, they won’t shy away from purchasing it and being part of the Komos revelry. All awardwinning Komos bottles are handmade and designed to be continually reused and upcycled.
For "Wine is bottled poetry" as Robert Louis Stevenson would have us say. As time marched on and kingdoms rose and fell, the tradition of brewing and imbibing alcoholic beverages continued to thrive. But wait, there is more than just fruit salad in store in north-east India!
Those in the wine business opine that the wine consumption in India could increase to one bottle per person every day, which makes 1.4 billion bottles on a daily basis. Edouard has been to Mumbai, Delhi, Rajasthan, Bangalore and Pune to promote The Marius range is currently available in 15 states across India. is quite high.
That was good in order to bottle the wine and not sell it as bulk.” Navarra Garnacha is a far more Burgundian departure from the typically jammy and higher-alcohol Spanish Garnacha consumers are currently accustomed to. And for high-quality wines enjoyed by more discerning palates, that kind of freshness and poise are back in style.
About 14% of Razzoo’s sales come from alcohol: 10.6% Cocktails are clearly the focus of the beverage menum; the company works with Patrick Henry Creative Promotions on cocktail innovation. Razzoo’s offers about a dozen beers on draft and around 10 by the bottle. from liquor, 2.9% from beer and just 0.2%
Whether or not your neighborhood Trader Joe’s can sell alcohol is determined by state and local laws. But taking a cue from my “suitcase bottle” habit of transporting back home favorite bottles of amaro from Italy, I was able to secure two bottles of Pronto! , a new $10.99
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