Dry Atlas

JANUARY 22, 2025

The rise of non-alcoholic (NA) drinks has brought with it a fresh wave of creative concepts, and zebra striping is one of the most popular. Alternating between alcoholic and NA drinks is often promoted as a way to balance indulgence with responsibility. What is Zebra Striping?

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Spiritz

SEPTEMBER 18, 2024

India is aiming to achieve 1 billion USD in alcoholic beverage exports with support from both central and state governments, according to Anant S. Iyer, Director General of the Confederation of Indian Alcoholic Beverage Companies (CIABC). He also urged leveraging Indian missions abroad to promote exports of alco-beverages.

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Cheers

SEPTEMBER 24, 2024

Anheuser-Busch has announced the introduction of Michelob Ultra Zero, a new alcohol-free brew. “As the non-alcohol beer category continues to grow, there couldn’t be a better time to unveil a superior alcohol-free brew for consumers.” bottles in March 2025, wherever Michelob Ultra is sold.

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Cheers

SEPTEMBER 30, 2024

We polled our beverage alcohol retailers, bar and restaurant operators and other industry professionals to find out. It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion. an alcohol-free malt beverage with 69 calories per bottle— in early 2019.

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Spiritz

MARCH 19, 2024

” In a significant development, the Uttarakhand government has for the first-time permitted bottling of foreign liquor in the hilly state under its new excise policy for the fiscal 2024-25. This move aims to attract excise revenue and investment.

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Imbibe Magazine

OCTOBER 21, 2024

He hopes this will be the first step in revitalizing the heritage grape in the region, to further understanding and promote its potential. The current market desires wines with less concentration and alcohol, favoring lighter, more drinkable varieties. I have been amazed at the quality Criolla Chicacan produce,” says Zuccardi.

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VinePair

OCTOBER 13, 2024

But sometimes, a white wine may spell disappointment, especially when the bottle carries some hype. There could be numerous reasons a bottle might be considered overrated: It could be due to the region of origin, a specific variety, or the winemaking technique involved. And how many calories means it is low-calorie?

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Spiritz

FEBRUARY 16, 2024

But when it comes to India’s alcoholic beverages sector, the challenges get multiplied for the simple reason that this particular sector comes under the direct control of different state governments inIndia, and is often subjected to varied regulations. Entrepreneurship in itself entails challenges.

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The Whiskey Wash

AUGUST 20, 2024

So, when fans on X (formerly Twitter) began noticing this mysterious, locked folder on Beyoncé’s media site with a cover image featuring a bottle of mahogany-colored liquid in a glass case , it fuelled speculation that the singer might be gearing up to launch her own whiskey brand. You need to have your own alcohol,’” said Megan.

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Cheers

JANUARY 26, 2024

Baby Boomers began drinking less wine — and less alcohol in general — while younger consumers continued to explore other beverage alcohol categories. Instead, they buy much less wine than their parents, while increasingly turning to distilled spirits, ready-to-drink cocktails, hard seltzers and low/non-alcoholic beverages.

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Dry Atlas

OCTOBER 16, 2024

Since 2021, I’ve closely followed the non-alcoholic (NA) beer space and witnessed the rise of small-to-medium-sized breweries crafting their own NA beers, often serving them locally or in taprooms, with some even expanding into national distribution. The post Exploring the Best Non-Alcoholic Beers Across the US appeared first on Dry Atlas.

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The Whiskey Wash

APRIL 6, 2024

1 whisky, instead relying on word-of-mouth recommendations to promote sales. The majority of India’s distilled spirits labelled and sold in the domestic market as ‘whisky’ are closer in consistency to rum due to being distilled from molasses, falling within a category of alcohol termed as Indian-made foreign liquor (IMFL).

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Dry Atlas

NOVEMBER 20, 2024

Yet, not all your guests indulge in alcohol. We’ve created a non-alcoholic wine that mirrors the quality of the finest champagnes, crafted to be enjoyed by all at your most distinguished events. We place priority on the fact that every bottle maintains the integrity and taste of our wine.

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Cheers

MAY 8, 2024

Coming off three straight years of rapid growth during and after the pandemic, sales in the beverage alcohol industry cooled significantly in 2023. We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise.

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Dry Atlas

SEPTEMBER 25, 2024

By Ricki Crowley, Founder of celi I’ve had non-alcoholic beers around the world—at sunset in Santa Marta on the Caribbean Sea, at the foot of the Trevi fountain in Rome (one euro lighter), and on a cliff in Dubrovnik moments before a seventh impulse tattoo. You’re also missing out on revenue.

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Advanced Mixology

JANUARY 19, 2024

Here, we will unlock the secrets of how data can be used to increase sales of alcoholic beverages. Without any further ado, let’s dive in. Pricing and promotion optimization Restaurants and bars selling drinks are quite competitive. Are you excited? I am as excited as you to explain these tips. Look at it this way.

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Cheers

APRIL 30, 2025

The chain has also rolled out a standardized backbar program that includes spirits outside of the specialty cocktails, with a focus on high-velocity bottles that consistently deplete in its system, Hagen adds. Drink prices range from $12 to $14. Some of the fast-moving spirit brands at Walk-Ons include Titos, Makers Mark and Casamigos.

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Spiritz

DECEMBER 22, 2023

The Spirit of Mohulo Varun Jain wanted to create an alcoholic beverage that could be savoured on its own, similar to single malts or other fine whiskies. A key aspect of Mohulo gin lies in the saturation period of three weeks that we follow before bottling, which melds all the flavours together,” Varun informs.

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VinePair

DECEMBER 6, 2023

Nineteen years and hundreds of popped bottles later, the 2024 iteration of the annual celebration, like the wine and spirits served to attendees every year, has only improved with age. A dedicated zone for non-alcoholic drinks at the Culinary Village, dubbed the Zero Proof Garden, will be available for those who choose to pass on imbibing.

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Spiritz

APRIL 21, 2024

It is an action plan to help create a with strategic priorities that focus on three pillars: promoting positive drinking, championing inclusion and diversity, and pioneering grain-to-glass sustainability; all underpinned by doing business the right way. We are using lightweight glass and have a good mix of used market bottles.

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Dry Atlas

APRIL 24, 2024

In the expanding world of alcohol alternatives, non-alcoholic spirits have emerged as a sophisticated choice for those seeking to savor the ritual and taste of a cocktail without the alcohol. Today, the non-alcoholic spirits market is booming, providing a range of flavors for enthusiasts everywhere. They’re right.

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Cheers

SEPTEMBER 23, 2024

The beverage alcohol industry has made considerable strides in recent years in improving and highlighting diversity and inclusion. People of all backgrounds drink alcohol. Launching and growing beverage alcohol brands is hard enough without roadblocks that have nothing to do with business. Equal opportunity is equally important.

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Spiritz

JANUARY 25, 2024

Within this dynamic landscape, different verticals of the alcobev industry, including bottle manufacturers, label producers and alco-beverage producers are taking deliberate strides to reduce their carbon footprint. Does anybody know that how many times you can reuse a glass bottle? kg of carbon dioxide emissions.

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The Whiskey Wash

SEPTEMBER 26, 2024

Your whisky of choice, a can or bottle of club soda, and some ice! Layered with all of these stunning peach, orange and soft spice notes, the finish goes on for days – which is very impressive for something only bottled at 43%. The joy of this drink is that you’ll only need three ingredients for this. It is honestly that simple.

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VinePair

JUNE 12, 2024

But this year, some wine-lovers will swap out the typical bottles of Sauvignon Blanc and Chablis for… red wine? The bottles best suited for some time in the fridge are typically fruit-forward, have refreshing acidity, and lower levels of alcohol and tannin. So what makes a red wine chillable?

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VinePair

FEBRUARY 26, 2024

billion bottles more than it sold for several consecutive vintages. To address the abundance of wine, the EU would have to spend hundreds of millions of euros to distill the excess wine into industrial alcohol — a process dubbed “crisis distillation.” And for a time, this strategy seemed to work.

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VinePair

AUGUST 29, 2024

We want to counteract the narrative that wine is simply alcohol. We all know that if all you wanted was alcohol, there’s faster and cheaper ways to get it,” says MacNeil. It could even be a non-alcoholic wine and not necessarily an entire bottle of wine. “The response has been overwhelmingly positive.

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VinePair

FEBRUARY 12, 2024

One thing that was in short supply, though: actual alcohol. While it’s usually a time when big beer and alcohol companies put their marketing dollars to work in an attempt to strike a chord with the masses, this year, we only got four beer ads this year— two before Usher’s halftime performance, and two after.

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Booze Business

SEPTEMBER 19, 2022

In the alcohol industry, spirits and wines are protected by law, known as Denomination of Origin. Avila is offered in three variants: Blanco, which is bottled straight after distillation; Reposado, which is aged for 12 months in ex-whisky oak barrels; and Añejo, a 47% AbV spirit that is aged for 24 months in new French oak barrels.

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The Whiskey Wash

AUGUST 17, 2024

It is just an easier way to refer to whisky distilled, matured, and bottled in Scotland, according to the rules promoted by the Scotch Whisky Association (SWA). These categories are: American Whiskey – An all-encompassing term to describe all whiskey distilled, aged, and bottled in the United States of America.

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Spiritz

SEPTEMBER 11, 2024

While it has the backing of some of the world’s largest alcoholic beverage companies, we still have to put together, from scratch, a robust industry chamber that believes in a common roadmap ahead for beer and is aligned in delivering it. Beer is globally the most dominant form of alcoholic beverage.

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Spiritz

JULY 11, 2024

The Ambassador remains dedicated to supporting Mexican companies promoting tequila in India while preserving the true essence of this iconic Mexican spirit. What are your main focus areas to attract investment and promote collaboration between Mexico and India? Cocktails like margaritas and tequila sunrise are now extremely popular.

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VinePair

JANUARY 11, 2024

Whether it be which region provides the best value for the money, which variety is the most complex, or which dish you should pair with a certain bottle, wine enthusiasts usually have something to say about it. We actually agree that sometimes, rolling out your best bottle on a big day isn’t always the best way to go.

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Spiritz

JULY 18, 2024

Prasan feels that the duty on alcohol is very high in India which definitely poses a challenge but is confident that once the consumer experiences Komos, they won’t shy away from purchasing it and being part of the Komos revelry. All awardwinning Komos bottles are handmade and designed to be continually reused and upcycled.

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VinePair

JULY 18, 2024

The trade promotion offices of major exporters Spain and Chile, notably, are paying attention to the Basin. Younger consumers are gravitating towards fresh, low-alcohol wines.” These ain’t all cheap wines, either, meaning higher profits per bottle exported. Esser agrees that the Basin’s youth market is expanding.

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VinePair

JULY 1, 2024

According to data from CGA by NeilsonIQ , in 2023 alone, Spritz sales in the on-premise tripled year-over-year as consumers thirsted for lower alcohol, jumping eight spots to become the seventh most popular cocktail choice in the United States. Aperol keeps you thin,” one ad promised of the drink’s lower alcohol content. Surpass U.K.

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Spiritz

AUGUST 16, 2024

Created with the intent of promoting India’s heritage of spirit making and a vast reserve of methodologies and ingredients, Idayya is rooted in a vision to present the best of India to global audiences. The solera system for bottling allows for great consistency in the product.

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