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He published his first book, Spirits, Sugar, Water, Bitters: How the Cocktail Conquered the World, in 2019, and was named 2020 “Author of the Year” at the Nightclub & Bar Show Awards. He published his second book, Mindful Mixology: a Comprehensive Guide to No- and Low-Alcohol Cocktails, in 2022. Sober Spirits Rhum 0.0%
Drinks are the Summer Sunset with Old Forester, Pineapple, Mango, Lime, and Grenadine, the Summer Never Ends with Jack Daniels, Lime, Honey, Peach Bitters, and Ginger Beer, or the Hot Summer Night with Herradura Blanco, Cucumber, Jalapeno, Lime, and Tajin. Based out of Las Vegas with residencies at Zouk Nightclub and AYU DayClub.
It wasn’t that one day I decided: I’m going to create a distilled non-alcoholic spirits brand, I’m going to start this non-alc movement, and it’s going to be a business. What options do you have that are non-alcoholic?” I started making individual flavor bitters that were 0.0% You launched Seedlip with no precedent.
Stefano Guidi/LightRocket via Getty Images One thing people often don’t realize about their bartender: just how incredibly liable we are for your actions if you do something dumb after we’ve served you alcohol. We wipe down every bottle of syrup, citrus, booze, and bitters. You have to pump and date wines. Run dishes.
In an era where social drinking norms are rapidly evolving, John Wiseman’s journey from cocktail enthusiast to the pioneer of Curious Elixirs offers a fascinating glimpse into the burgeoning world of non-alcoholic cocktails. JW, you’ve been in the alcohol alternatives space for almost one decade, which, in this category, is a while!
Picture this: The year is 1978 and “Stayin’ Alive” is blasting from the speakers at New York City’s hottest nightclub, Studio 54. debut at the iconic nightclub during a party featuring the cast and crew of “Saturday Night Fever,” including John Travolta. It’s to celebrate the launch of Midori, this new Japanese liqueur.”
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