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How It Started: The New Bar

Imbibe Magazine

As the alcohol-free category continues to expand with new zero-proof offerings , more spirit-free bottle shops and sober bars are opening across the country And the growth shows no signs of slowing. Headlining at the Festival [Alcohol-free drinks] is a new category, and a lot of the brands are small like us. But no alcohol.

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The Drinks Brands You Can Expect to See at the 2024 Olympics

VinePair

On the less exciting end of the Olympic milestone spectrum, this will be the second Summer Games in a row where alcohol won’t be available for sale or purchase at stadium venues, following 2021’s events in Tokyo. Corona Cero will also serve as the International Olympic Committee’s global beer sponsor in 2026 and 2028.

VIP 100
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The 2024 Charleston Wine + Food Festival Returns With Elevated Bubbles and Bites

VinePair

They can indulge in cuisine from local chefs, have their pick of beers, wines, cocktails, and non-ABV beverages, dance along to a silent disco, shop the wares of local artists and authors, consider larger dishes for purchase, watch cooking competitions, and enjoy comedy sets on a demo stage. For more information, visit the festival website.

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San Francisco New Year’s Eve Party At Cityscape Bar, The City’s Tallest Skybar

PubClub

If you don’t know what to get off the libations menu, Cityscape’s signature drink is the Buzz Bar alcoholic popsicle, which is submerged in a glass of sparkling white wine. Tickets to the Cityscape NYE party are $200 and $1,500 for a VIP corner seating table. Cocktail attire is requested. They can be purchased here.

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Why Is the U.S. Wine Industry Ignoring Central America and the Caribbean?

VinePair

Fine wine also can and increasingly is being profitably sold in the land of where rum and beer reign supreme. Over the past decade, many countries have evolved from a predominant rum and beer culture to embracing fine wines,” he says. Younger consumers are gravitating towards fresh, low-alcohol wines.”

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London Competitions : A Game-Changer for Global Brands

Bar Magazine

The 2023 London Competitions have once again demonstrated its extraordinary impact on alcohol businesses globally, serving as a catalyst for brand awareness, credibility enhancement, and market expansion. The main reason to introduce the competition was to review products by quality, value and package.

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9 Winter Marketing Ideas to Keep Your Restaurant Bustling 

SevenRooms

Customers can prepay for a winter wine flight or a non-alcoholic winter soda experience to enhance their reservation. consumers participated in Dry January, a popular wellness challenge where participants abstain from alcohol for the month. But that’s not all — etch. Celebrate Dry January In 2022, 35% of U.S.