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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. 1 NA spirits player in the world, as the conglomerate now holds the leading market share position in the three biggest non-alcoholic markets globally. 1 non-alcoholic spirits brand in the U.S.,

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The Difference Between Non-Alcoholic Beer and Alcohol-Free Beer, Explained

VinePair

Non-alcoholic (NA) beer has been on a non-stop tear. Last year, the NA beer and cider category experienced 30 percent volume growth, a number well above that of non-alcoholic wine and spirits, according to data analytics company IWSR. Moreover, the “non-alcoholic” and “alcohol-free” labels are not interchangeable.

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Best Mocktail Recipes for Dry January and Beyond

A Bar Above

We’re rounding out Dry January with three non-alcoholic drinks: the Piña Colada, Aperol Spritz, and Strawberry Daiquiri. These delicious mocktails are some of our favorite drinks without alcohol– and even though they’re great for hot summer days, they’re equally good alcohol-free party options all year long.

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What It Takes to Run a World-Class Non-Alcoholic Beverage Program

VinePair

Nearly a decade after Seedlip’s launch kickstarted the transformation of “non-alcoholic spirits” from a contradiction in terms to a legitimate beverage category, the case for thoughtful, well-executed non-alcoholic beverage programs has been resoundingly made. This is what it takes to create a world-class non-alcoholic drinks program.

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Interview with Marcus Sakey, Co-Founder of Ritual Zero Proof

Dry Atlas

He went from celebrated novelist to co-founder of America’s leading non-alcoholic spirits brand. In this interview, Marcus Sakey of Ritual Zero Proof shares a personal journey as intriguing as it is unexpected. A personal break from alcohol and a passion for the ritual of cocktail making, minus the booze.

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The Do’s and Don’ts of Freezer Door Cocktails

Imbibe Magazine

Don’t Use More Than 20 Percent of No- or Low-ABV Ingredients Make sure the amount of zero-alcohol and low-proof ingredients doesn’t exceed 20 percent of the mixture to prevent from freezing the contents of the bottled cocktail. When batching a 750ml (25.3

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All You Need For A Successful Dry January: Mocktail Recipes, Ingredients, And Tips

A Bar Above

While alcohol consumption is up during the holidays, it may be time to rethink your relationship with alcohol for the month of Dry January. For some people (such as regular drinkers who maybe partied a little too hard in December), it’s abstaining from alcohol through the entire month of January in order to reset.

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