Spiritz

SEPTEMBER 27, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Ritual was created with a vision to give consumers a simple and accessible way to enjoy their favourite cocktails, from an Old Fashioned to a Negroni or Margarita, without alcohol.

Zero-Proof 109

Zero-Proof Aperitif Tequila Alcohol 109

Imbibe Magazine

DECEMBER 22, 2023

For various reasons, most of my family doesn’t drink alcohol anymore. And this year will mark our first holiday gathering that’s alcohol-free. Fortunately, with an ever-growing category of spirit-free options , the transition from cocktails to no-alcohol drinks should be easy. Go ahead and serve it with Osso Buco.

Aperitif 201

Aperitif Zero-Proof Alcohol Wine 201

Cheers

SEPTEMBER 26, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.

Zero-Proof 70

Zero-Proof Aperitif Alcohol Beer 70

VinePair

SEPTEMBER 25, 2024

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. 1 NA spirits player in the world, as the conglomerate now holds the leading market share position in the three biggest non-alcoholic markets globally. 1 non-alcoholic spirits brand in the U.S.,

Zero-Proof 76

Zero-Proof Aperitif Alcohol Liquor 76

Drinkhacker

JULY 3, 2024

With non-alcoholic spirits on the rise, the aperitif space has of late taken center stage as one of the most promising sectors for exploration. Reviewed herein: One in a full bottle and one in single-serve cans, courtesy of The Zero Proof. Thank a sizeable rhubarb note and a light medicinal quality for that effort.

Alcohol 87

Alcohol Aperitif Zero-Proof Bitters 87

VinePair

JANUARY 7, 2024

In recent years, the non-alcoholic (NA) space has exploded in breadth and depth. Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. Now that you’re up to speed, here are the 24 best non-alcoholic drinks brands for 2023.

Alcohol 98

Alcohol Zero-Proof Aperitif Mocktails 98

VinePair

OCTOBER 1, 2024

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

Zero-Proof 77

Zero-Proof Aperitif IPA Alcohol 77