Spiritz

SEPTEMBER 27, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Ritual was created with a vision to give consumers a simple and accessible way to enjoy their favourite cocktails, from an Old Fashioned to a Negroni or Margarita, without alcohol.

Zero-Proof 107

Zero-Proof Aperitif Tequila Alcohol 107

Cheers

SEPTEMBER 26, 2024

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.

Zero-Proof 78

Zero-Proof Aperitif Alcohol Beer 78

Imbibe Magazine

DECEMBER 22, 2023

For various reasons, most of my family doesn’t drink alcohol anymore. And this year will mark our first holiday gathering that’s alcohol-free. Fortunately, with an ever-growing category of spirit-free options , the transition from cocktails to no-alcohol drinks should be easy. Go ahead and serve it with Osso Buco.

Aperitif 200

Aperitif Zero-Proof Alcohol Wine 200

VinePair

SEPTEMBER 25, 2024

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. 1 NA spirits player in the world, as the conglomerate now holds the leading market share position in the three biggest non-alcoholic markets globally. 1 non-alcoholic spirits brand in the U.S.,

Zero-Proof 97

Zero-Proof Aperitif Alcohol Liquor 97

VinePair

OCTOBER 1, 2024

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

Zero-Proof 102

Zero-Proof Aperitif IPA Alcohol 102

Cheers

APRIL 17, 2024

The Loews Miami Beach Hotel has the Okiru Martini, with Soto sake, Aplos Arise non-alcoholic spirit, lemon juice, cucumber, and honey water. No-ABV options include the Boulevard of Broken Dreams at the Loews Philadelphia Hotel, a barrel-aged Boulevardier made with Lyre’s whiskey, Aperitif Rosso and Italian Orange.

Zero-Proof 105

Zero-Proof Aperitif Mixology Mixologist 105

Dry Atlas

SEPTEMBER 25, 2024

Rum White Cane Spirit Ritual Zero Proof Rum Alternative Your car cart needs a light rum for mojitos and daiquiris and Lyre’s knows exactly what they’re doing in this department. Ritual Zero Proof’s dark rum hits all the marks for tropical cocktails + rum punch. It tastes like – alcohol. I grew into them.

Zero-Proof 52

Zero-Proof Bar Vodka Gin 52