The Whiskey Wash
AUGUST 21, 2024
Credit: Pernod Ricard India Pernod Ricard India is aiming to triple its revenue by 2034 by focusing efforts on the premiumization of its whisky brands. Read the full article at Pernod Ricard India Aims To Triple Revenue By 2034, Launches Two New Indian Whiskies
The Whiskey Wash
APRIL 17, 2025
The Indian whisky market reached 260 million cases in 2024 and is projected to nearly double by 2034, growing at 7.6% Rampur Asava was crowned Best World Whisky at the 2023 John Barleycorn Awards, besting entries from Scotland, Ireland, and America. annually, according to RareWhisky101. What’s their secret?
The Whiskey Wash
JANUARY 28, 2025
The premium Platinum tier extends these benefits through 2034, with members receiving ten annual bottles and additional exclusive experiences, including chef-prepared dinners and first access to new releases. Entry to the Founders Reserve Club is now open.
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