Sky Sports coverage generated an additional £1.1 billion for British pubs in 2023
Bar Magazine
SEPTEMBER 11, 2024
The enhanced foot fall increases revenue in bars and pubs, with Sky Sports generating an estimated £1.1 billion extra revenue for British pubs in 2023, equivalent to 230 million pints of beer. Fans bring spending power when they watch or play sports, generating regional economic activity as they support local businesses.
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