Sky Sports coverage generated an additional £1.1 billion for British pubs in 2023
Bar Magazine
SEPTEMBER 11, 2024
James Tweddle, Director of Hospitality at Sky Business said : “Pubs are the cornerstones of our local communities, providing vital space for people to gather and socialise, often to watch a match together on the big screen. The enhanced foot fall increases revenue in bars and pubs, with Sky Sports generating an estimated £1.1
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