Sky Sports coverage generated an additional £1.1 billion for British pubs in 2023
Bar Magazine
SEPTEMBER 11, 2024
Of the one in three UK adults that have been to a pub, club or bar to watch a live sports event in the last year, 86% of those ordered a drink, 58% bought snacks and 46% ordered a meal. Fans bring spending power when they watch or play sports, generating regional economic activity as they support local businesses.
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