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Sky Sports coverage generated an additional £1.1 billion for British pubs in 2023

Bar Magazine

billion extra revenue for British pubs in 2023, equivalent to 230 million pints of beer. James Tweddle, Director of Hospitality at Sky Business said : “Pubs are the cornerstones of our local communities, providing vital space for people to gather and socialise, often to watch a match together on the big screen.

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