Sky Sports coverage generated an additional £1.1 billion for British pubs in 2023
Bar Magazine
SEPTEMBER 11, 2024
billion extra revenue for British pubs in 2023, equivalent to 230 million pints of beer. Of the one in three UK adults that have been to a pub, club or bar to watch a live sports event in the last year, 86% of those ordered a drink, 58% bought snacks and 46% ordered a meal.
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