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Sky Sports coverage generated an additional £1.1 billion for British pubs in 2023

Bar Magazine

The enhanced foot fall increases revenue in bars and pubs, with Sky Sports generating an estimated £1.1 Of the one in three UK adults that have been to a pub, club or bar to watch a live sports event in the last year, 86% of those ordered a drink, 58% bought snacks and 46% ordered a meal.

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