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The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.
The report further states that the major growth drivers for the India’s whisky market include increasing urbanisation and rising alcohol consumption. Also, India’s whisky industry is witnessing robust growth due to an increased demand for high-quality, premium alcoholic beverages, fuelled by enhanced consumer purchasing power.
billion in 2033. It has all the flavor you want in a crisp light beer, but it has no carbs, alcohol, or calories. While the light beer wars may be a thing of the past, the numbers suggest that light beer continues to win battles. In 2023, light beer hit a global market valuation of $312.9 All Free is an amazing example of this.
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