The State of the Booze Business: What Does the Future Hold?
Booze Business
JULY 9, 2024
This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails. The functional beverage market is projected to reach $261 billion by 2032, with a CAGR of 6.5%. billion in annual sales by 2032.
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