The State of the Booze Business: What Does the Future Hold?
Booze Business
JULY 9, 2024
This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails. Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. billion in annual sales by 2032.
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