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The State of the Booze Business: What Does the Future Hold?

Booze Business

Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. The functional beverage market is projected to reach $261 billion by 2032, with a CAGR of 6.5%. These drinks often include added vitamins, minerals, or other health-promoting ingredients.

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Why the Mule Is the Ultimate Workhorse Cocktail

VinePair

They decided to promote and serve the drink in a striking copper mug (designed by Russian Sophie Berezinski for her father’s copper factory — and, until then, selling quite poorly). billion by 2032, growing at a nice clip of over 3 percent annually, according to Future Market Insights. The rest was, as they say, history.

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