The State of the Booze Business: What Does the Future Hold?
Booze Business
JULY 9, 2024
Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. The functional beverage market is projected to reach $261 billion by 2032, with a CAGR of 6.5%. billion in annual sales by 2032. Premiumization is most notable in spirits.
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