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Could Now Be the Time for Baijiu to Shine?

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percent year-over-year until 2032. “The Baijiu’s strong and unique flavors pair best with bold and intense flavors — think sour, numbing, spicy, and even bitter dishes,” Zhou explains. In 2023, Impact Databank estimates that mezcal exports to the U.S. exceeded 803,000 cases, an roughly 1,000 percent increase in just 13 years.

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