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The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.
Beverage alcohol companies everywhere are scrambling to sign last-minute contracts before potential price hikes. Another pressing topic Opici noted is how consumer preferences are reshaping the beverage alcohol landscape. And that includes cannabis-infused beverages. billion by 2032, according to Fortune Business Insights.
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