The Art of the Whiskey Deal: An Interview with Wilderness Trail Co-Founder Pat Heist
Drinkhacker
OCTOBER 11, 2024
It may be somewhat old news, but the sale of Wilderness Trail to Campari Group in late 2022 in a deal valued up to $600 million remains the biggest declared American whiskey acquisition since Jim Beam sold to Suntory in 2014 (for 16 billion). Our goal has always been to make the best whiskey on the planet. Do you worry about that?
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