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Deciphering the Evolving Luxury Space

Spiritz

Arjun further cited data to say that a segment of middle [1] income households in India that is those earning Rs 5-30 lakh per annum, which was 430 million people+ in 2021, is expected to increase to 730 million+ in 2031. She said there was still some stereotypical representation in some alcoholic beverage ads.

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