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As the world’s most popular alcoholic beverage, beer can be found in nearly every corner of the globe. based Diageo, whose beer profile contains just Guinness, secured a total market cap of $83.24 B2C indicates that each of the top 10 largest beer companies have market caps exceeding $10 billion. billion in stock value.
However, as the generation ages, younger consumers have failed to take their place, more drawn to categories like beer and spirits or not drinking at all. ” SVB asserts that it is essential for the wine industry to rethink its approach to the 30-45 age group to improve wines share among beer and spirits.
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