The 2024 RTD Growth Brands Awards — Canned Cocktails Thriving
Cheers
MAY 20, 2024
billion by 2030. As a brand born to mix and known for its cocktail mixology, Absolut continues to mix people, cultures and perspectives together,” says Foley. “We After seeing the RTD market’s massive growth, Rising Star winner Malibu, which like Absolut is owned by Pernod Ricard USA, introduced rum-based cocktails in a can in 2021.
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