Industry Landscape: Week of Dec 11, 2023
Dry Atlas
DECEMBER 11, 2023
The line features four flavors, each a non-alcoholic twist on some of White Claw’s most popular seltzers. Experts Andrea Hernandez and Nate Rosen, for example, expressed criticism, suggesting that the non-alcoholic market has lost the plot and that “we can only go down from here.”
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