Travel Retail is also a Reflection of Local Culture
Spiritz
MAY 30, 2024
With the number of Indian globetrotters increasing by the day, an emerging trend is that of purchasing liquor that represents the cultural significance of that country. billion USD by 2029, growing at a CAGR of 21.59 This is particularly true of whisky and liqueur, as Guy May, Director (Global Business), House of Somrus, points out.
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