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With the number of Indian globetrotters increasing by the day, an emerging trend is that of purchasing liquor that represents the cultural significance of that country. billion USD by 2029, growing at a CAGR of 21.59 This is particularly true of whisky and liqueur, as Guy May, Director (Global Business), House of Somrus, points out.
The Rajasthan government has permitted the establishment of bars at airports under its new excise policy, which will be in effect for four years from April 1, 2025, to March 31, 2029. A cluster-based system has been introduced for liquor shops, alongside a renewal mechanism. These airport shops will follow the model shop framework.
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