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However, as the generation ages, younger consumers have failed to take their place, more drawn to categories like beer and spirits or not drinking at all. ” SVB asserts that it is essential for the wine industry to rethink its approach to the 30-45 age group to improve wines share among beer and spirits.
The Rajasthan government has permitted the establishment of bars at airports under its new excise policy, which will be in effect for four years from April 1, 2025, to March 31, 2029. These shops will exclusively sell premium liquor, heritage liquor, premium wine, premium beer, and related accessories.
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