VinePair
JULY 12, 2024
That said, the events won’t be entirely dry: in accordance with France’s 1991 Evin’s Law, exceptions will be posed for catered hospitality areas and VIP suites. Corona Cero will also serve as the International Olympic Committee’s global beer sponsor in 2026 and 2028. Michelob Ultra AB InBev won’t be putting all its brews in one basket.
VinePair
APRIL 4, 2024
These brands will also head up several smaller activations with the NBA and WNBA, with events like ticketed wine dinners for VIPs. Jackson Family Wines will also support the Team USA basketball teams and collaborate with them on activations ahead of this summer’s Olympics in Paris and the 2028 Olympics in Los Angeles.
VinePair
JUNE 28, 2024
In June 2023, it was announced that attendees of the 2024 Paris Olympics would be prohibited from drinking alcohol at events unless they were VIPs. While the financial details were undisclosed, similar sponsorship deals suggest the IOC made bank, and the partnership will extend through the 2028 games in Los Angeles.
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