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Corona After news broke late last year that Asahi would be pulling its Pilsner Urquell sponsorship from the 2024 games, AB InBev is filling the void with Corona Cero: the NA version of the beloved Mexican lager. Corona Cero will also serve as the International Olympic Committee’s global beer sponsor in 2026 and 2028.
And while Argentina may be better known for wine, the country has a craft beer scene that’s blossomed impressively over the past two decades. Now, there are thousands and the industry is expected to continue growing by nearly 10 percent year-over-year until 2028. In 2010, there were roughly 70 breweries scattered across the country.
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