Millennials Drive Non-Alcoholic Drinks Sales in the U.S.
VinePair
SEPTEMBER 9, 2024
According to new data from data analytics firm the International Wine and Spirits Record (IWSR), millennials (accounting for those currently between ages 28 and 43) are the driving force behind non-alcoholic drinks sales in the United States. While just 21 percent of the entire U.S. While just 21 percent of the entire U.S.
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