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While the financial details were undisclosed, similar sponsorship deals suggest the IOC made bank, and the partnership will extend through the 2028 games in Los Angeles. Seven months after this bourgeois maneuver, the International Olympics Committee (IOC) announced AB InBev as its first-ever alcohol sponsor.
These new-age liquor shops facilitate off-trade consumption, ensuring safety and comfort. Indian-made foreign liquor (IMFL) dominates the consumption of whisky in India. CAGR growth from 2023 to 2028, outpacing the global growth rate of 4%. includes 331 million millennials and 383 million members of Generation Z as of 2023.
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