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Until fairly recently, gin was considered an “old person’s drink” here in the U.S. The Covid-19 pandemic and its stay-at-home order only accelerated gin’s journey from professional back bars onto home bar carts nationwide, with volume sales swelling by 2.5 last year, gin continues to battle it out on American soil.
The Mule also ranked 10th on Drinks International’s annual compendium of the 50 most popular cocktails worldwide according to bartenders, behind the auspicious likes of the Negroni , Old Fashioned , Daiquiri , Espresso and Dry Martinis , and the Whiskey Sour. The OG Influencer Cocktail? Indeed, per Mintel, the U.S.
Michael Jacob, Drinks Sector Manager, Bord Bia – The Irish Food Board, shines a light on Irish whiskey, sharing more about the Spirit of Ireland drinks programme. What sets Irish whiskey apart from others; what qualities makes it an exceptional choice for wet-led venues? What does the future hold for Irish whiskey?
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