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Super-Premium Gin Has Struck a Chord With Millennial and Gen-Z Drinkers

VinePair

Until fairly recently, gin was considered an “old person’s drink” here in the U.S. The Covid-19 pandemic and its stay-at-home order only accelerated gin’s journey from professional back bars onto home bar carts nationwide, with volume sales swelling by 2.5 last year, gin continues to battle it out on American soil.

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In data: Australian gin market shows “strong” growth but lags behind other spirits

Just Drinks

Australia’s gin market is set to surpass US$700m by 2028 though its growth could be outpaced by rum, vodka and Tequila, data suggests.

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Why the Mule Is the Ultimate Workhorse Cocktail

VinePair

This bright concoction of ginger beer, vodka, lime and soda in its distinctive copper vessel might not garner the media love of its posher, pre-Prohibition counterparts — except perhaps that time word got out that it’s Oprah Winfrey’s favorite cocktail. Martin acquired the American rights to a large Russian vodka brand called Smirnoff.

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Deciphering the Evolving Luxury Space

Spiritz

Amulya further disclosed from research findings that affluent class in India, which includes persons with an annual income of 10,000 USD per annum, is 39 million at present, but is expected to increase to 90 million by 2028, which is more than the population of Germany, the UK and South Korea.

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