Super-Premium Gin Has Struck a Chord With Millennial and Gen-Z Drinkers
VinePair
OCTOBER 23, 2024
But those days appear to be firmly behind us, thanks to the craft cocktail revival of the early aughts, and the increasing popularity of drinks like the Martini and Negroni. to $29.99, by their metrics) declined by 5 percent in 2023 and are expected to continue falling at a CAGR of -1 percent through 2028. million cases in 2020.
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