Super-Premium Gin Has Struck a Chord With Millennial and Gen-Z Drinkers
VinePair
OCTOBER 23, 2024
Until fairly recently, gin was considered an “old person’s drink” here in the U.S. But those days appear to be firmly behind us, thanks to the craft cocktail revival of the early aughts, and the increasing popularity of drinks like the Martini and Negroni. last year, gin continues to battle it out on American soil.
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