Super-Premium Gin Has Struck a Chord With Millennial and Gen-Z Drinkers
VinePair
OCTOBER 23, 2024
Younger demographics like Gen Z and millennials are increasingly opting to spend more per bottle on spirits at retail, even though they claim to be drinking less overall. percent in 2023, the super-premium segment (bottles that retail for more than $28.30) swelled by 16 percent. percent, whiskey down 2.7 to $28.30) segments.
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