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Tequila is India’s New Luxury Sip

Spiritz

The readiness of the Indian market for super-premium and luxury tequila brands is evidenced by the significant rise in high-end tequila sales at Duty Free stores in Delhi and Mumbai. “Projections for the tequila market in India are very encouraging. . By 2028, this market is expected to reach a value of US$87.74

Tequila 77
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Super-Premium Gin Has Struck a Chord With Millennial and Gen-Z Drinkers

VinePair

Younger demographics like Gen Z and millennials are increasingly opting to spend more per bottle on spirits at retail, even though they claim to be drinking less overall. percent in 2023, the super-premium segment (bottles that retail for more than $28.30) swelled by 16 percent. to $28.30) segments.

Gin 82
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Why the Mule Is the Ultimate Workhorse Cocktail

VinePair

But, as we’ve learned with the “healthiest” spirit, tequila , many health-conscious consumers don’t necessarily care. British producer Fever-Tree Drinks became a household name at bars around the globe thanks to its posh bottled tonics, though it has recently trained much of its attention on its line of “Gingers.”

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