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IWSR Report: U.S. Alcohol Market Set to Regain Footing After ‘Reset Year’

VinePair

Consequently, this marks the first year in nearly 30 years that the industry saw a slip in spirits, beer, and wine sales. will be a major player in growth within the world’s “mature alcohol markets” down the line, pushing nearly $8 billion in incremental gains come 2028. The future of the U.S.

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Millennials Drive Non-Alcoholic Drinks Sales in the U.S.

VinePair

According to new data from data analytics firm the International Wine and Spirits Record (IWSR), millennials (accounting for those currently between ages 28 and 43) are the driving force behind non-alcoholic drinks sales in the United States.

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The Drinks Brands You Can Expect to See at the 2024 Olympics

VinePair

Corona Cero will also serve as the International Olympic Committee’s global beer sponsor in 2026 and 2028. The corporation is also putting forth Michelob Ultra as the official beer sponsor of Team USA for this year’s Olympic and Paralympic Games, as well as those in 2026 and 2028.

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The World’s Top 10 Beer Destinations for 2024

VinePair

It’s safe to say that the craft beer boom has now reached nearly every corner of the globe. This year’s list of the best beer destinations recognizes cities with up-and-coming craft scenes, many of which have exploded in recent years. Head to the taproom for crisp, low-ABV brews marked by notes of tropical fruits and citrus.

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The Booziest Moments in Olympics History

VinePair

While the financial details were undisclosed, similar sponsorship deals suggest the IOC made bank, and the partnership will extend through the 2028 games in Los Angeles. Some accounts swap the Cognac with wine. For better or worse, booze and the Olympics have been inextricably linked since the modern games’ debut in 1896.

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